Commercial Property Herald: Can Being a Perfectionist harm your real estate business

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August 11, 2011

Can Being a Perfectionist harm your real estate business

Link Legrand just posted this link to the KW Commercial SA blog site and video posting, with the title "Can Being A Perfectionist Harm Your Real Estate Business?" Usually, when I post to my own website, I like to comment upon the substance of the original post. But in this case, I am more inclined to applaud the job done in this post. The video quality and production is first rate, (even in stereo) and the substance and presentation was surprisingly, well written and first rate.

Now for my now famous, "with that being said," this video should be watched by anyone who tries to be perfect. There are lessons to be learned from this video and those lessons should not just be lost among those in the real estate business. This video was so good, that I am going to have my production assistant and paralegal watch it all day today until she gets it right.

Aug 11, 2011 5:27:03 AM | Shopping Centers, Web/Tech, Weblogs

2 Comments

JW, it seems like video and a tough and expensive way to go and has to be a real value add to keep doing it. Production values should be high, but don't have to be if you can hit the right level of entertainment and information. I have got some ideas on how to do video a little differently from what we have seen so far and keep production costs down. Well, we will see, we will see. Hope things are going well for you. After I put out my first video, maybe you can have me on your radio show or maybe it should be a video?

Posted by: Howard F. Kline | August 12, 2011 at 05:53 AM

Thumbs up on content and production, but as you know I do a lot of video and this grade of production takes time and money.

If we are to take the message to heart. We just need to get it done and build on the process over time, unless we have $$$$ funding.

Also video is very costly in time and resources so to make these kind of videos you need someone who alots a ton of time to them. Time many businessmen just do not have.

Also the big question is do these videos get more hits and traffic? The website gets a 2.6M Alexa number and a 1/10 Google rating. Hardly a player.

Their videos average less than 100 hits apiece... Not great.

If I were them, I would spend my time marketing the content and less time producing it.

Just my opinion.

Warmest Regards,
JW Najarian

Posted by: A Facebook User | August 11, 2011 at 10:29 AM

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On The Other Hand Wall Street, generally overreacts and instantly

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