Last week, the Los Angeles Times published an article about a
home builder’s efforts to construct “green” homes that produce as much energy
as they consume. This seemed like a
great idea, appealing to my sense of social consciousness and innovation, but
leaving serious questions in my mind about the economics of going green. For quite some time, I have been mildly
interested in concepts of energy conservation, particularly as it is applied to
commercial real estate. I have finally
decided to “take the bull by the horns” and write about all that I know about
Green Buildings. Sure, I have heard
about LEEDS certification, recycling waste, wind turbines and solar cells, but what
about practical economics and concepts such as “carbon footprint”? Doesn’t
there have to be some consideration for the cost of going green?
With my interest heightened, I decided to write an Opus on
the subject. How odd to use the term opus, but it seemed most fitting under the
circumstances. An Opus is a “creative work,” a greater “whole,” if you will,
comprised of individual pieces, numbered to designate the order of the
composition. The term is often used to
describe larger works of music that are comprised of individual movements, when
put together in an organized fashion become a masterpiece. I think of Isaac Asimov’s Foundation Trilogy
to be an Opus. Each chapter being separately written as short stories and
published in newspapers and then combined into books that later became a
trilogy. Actually, Asimov continued the “Foundation” story with many more
books, well beyond the initial trilogy, the total sum of which should be
considered an opus. It’s another way of
making the “whole, greater than the sum of its parts”.
Why an Opus, you ask? Well, if the truth be told, I do not
feel knowledgeable enough to be qualified to write on the subject at this time.
But, I do intend to learn through research and interviews and discuss what I
have learned, as I learn it, in articles, columns and on CRE Radio. What better
way to teach than to do so while you learn. What better way to learn than to
teach? This may require a little explanation.
One of my best teaching experiences was when my son asked me
to help him with Algebra. A cold chill ran up my spine. I looked at him, wondering
what he would think of me when I told him that I studied algebra with an abacus. This was not fair. I thought I had escaped algebra with a “C”. Sheepishly
hiding my ignorance, (I didn’t want to blow his admiration of me as the “all
knowing Oz” of the family), I sat down with him and suggested that we review
the chapter together and “learn it as we go”. Feeling like I was back in grade
school, we spent the next 2 ½ hours, reviewing the entire chapter and working
on the problems. Both bleary eyed, we called it a night at 10:30 pm. It was an incredibly effective, father and
son experience. One in which I think I learned as much as he did. I realized
that what I was teaching to him was not Algebra, but how to learn. In
retrospect, that was a far better lesson to teach. By the way, as it turns out,
I really remembered far more than I thought and it seemed much easier than it
did 50 years earlier.
The content of the opus will include a combination of
technology, economics, financial feasibility, opinions and social
responsibility. What and when I write
will depend upon what and when I learn it.
I intend to take a “green” journey and take my audience with me as an
interactive passenger. Learn as I learn
and participate in the discussion.
While I can’t give you details yet on each stop that we make
along the way, I can give you a general direction of where I am going. I don’t want to just learn about energy
savings or alternatives. My goal is to
learn and report on green building initiatives that make economic sense, such
as how a shopping center owner can convert the center to a “green” center and
save money, in addition to being a good social citizen. While I appreciate the value and
responsibility of being a good citizen, I do not think that green buildings
will gain widespread acceptance until they make economic sense.
I intend to ask the hard questions with a healthy amount of
cynicism regarding a property owners use of the phrase, “Green Buildings.” Are building owners using the term “green”
merely as a marketing ploy or are their buildings, truly “green” as the term
implies. As an example, last week, it
was reported that The Total Tour building in Berlin was recently completed and
turned over to the tenant, the Total Oil Company. The building was touted as a “green
building,” with 90 spaces for bicycles, 240 parking spaces for cars and
conveniently located opposite the main railway station. I am not suggesting that this building is not
a “green building,” but it would be nice to know what else went into it being a
“green building,” other than 90 bicycle spaces and being opposite the main
railway station. These are the questions
that I intend to ask and answer as part of the opus.
This Opus will include at least two Green
Building shows on CRE Radio, numerous blog posts on my website, www.creradio.com and video specials. Ideas and contributions are encouraged and
you can email me at howard@creradio.com.
Finally, for those of you who might be curious, my son no
longer thinks of me as the “all knowing Oz”.
He is a teenager now, of course.